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Established in 1965, Roger Armstrong is a full-line preeminent distributor of juvenile products within Australian and New Zealand markets.

Our motto; ‘Parenting is our Life’ rings true for our culture, focus and efforts. For nearly 50 years and based locally, we have remained at the forefront of innovation, safety and value within a large range of important categories. We have maintained perennial leadership in baby monitors, electronics, plastics (including bath and toilet training) and juvenile safe sleeping ranges - right through to the world’s most practical stroller - the YOYO.

Our job is to make life for parents easier and brighter. With superior Australian designs under the Baby Studio and Roger Armstrong Brands and representation from some of the world’s leading International Brands, we are proud to fully represent the following the companies; BABYZEN, Bloom, OXO Tot, Crane, OK Baby, Thermobaby, Baby Dante and Mobi.

We are committed to fully servicing our local wholesale to retail market within Australian and New Zealand markets, whilst maintaining a factory clearance outlet at our headquarters in Victoria, where clearance products are on offer at greatly reduced prices every Friday from 10am to 4pm.


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